Direct Marketing Q&A
1. What is direct mail?
2. How do I know if direct mail is right for my organization?
3. How can direct mail work for my organization?
4. I hate being solicited through the mail.
Does direct mail actually work?
5. Why can't we just acquire new donors online and save costs?
6. How much does direct mail cost?
7. What is a good return from direct mail?
A good acquisition response rate is 1%. For renewals, a 3% - 5% response rate it good, but it varies by organization.