Direct Marketing Q&A

1. What is direct mail?

2. How do I know if direct mail is right for my organization?

You need to ask four questions to determine if direct mail is right for your organization.

1. Who are we?
2. What is our market?
3. What could/should we offer?
4. What are the cost/income targets?

3. How can direct mail work for my organization?

4. I hate being solicited through the mail.
    Does direct mail actually work?

5. Why can't we just acquire new donors online and save costs?

6. How much does direct mail cost?

7. What is a good return from direct mail?

8. How long does direct mail take to make money?

9. How does direct mail influence planned giving and major gifts?